You do you, hun.
Like, omg, there is like literally nothing wrong with like being a basic bitch, so we got Diet Coke, (the silver beacon of basic babes all over the nation) to fully support those who choose to be their basic selves.
No judgement. You do you.
We had a range of eight limited edition cans to support the work. People LOVED them click here to look at how much.
We also did ridiculously glitzy out of home the embodied our sassy attitude. They were also loved.
For the social aspect, we paid Ovie from love island to be our basic bae poster boiiiiii.
We asked him to proudly lean into his sponsorship deal, with a set of limited edition #SPONS cans.
(these #Spons cans were later given to the offical basic bitch influencers)
We art directed a variety of basic AF scenes. Including brunch, and hotel selfie.