150th Anniversary - Proudly doing our bit

Sainsbury's turned 150 years old. They asked us to make them a lovey campaign that made the general public feel squishy and teary eyed about all the really lovely stuff Sainsbury's have done for their little communities over the years.


So we made a giant spinning zoetrope cake. Each layer telling a different story.


*ALL ANIMATION WAS DONE IN CAMERA - read about it all here*

There was edits for instagram and we took over Waterloo. Our little animated icing sugar characters also featured in stores across the nation. What I really loved about this spot was that we used real Sainsbury's colleagues to add an extra authentic level. There were lots of tears on set. 

AWARDED: Kinsale Shark Awards - Silver